Marketing Trends (5 cr)
Code: C-02467-LT00DE95-3009
General information
- Enrollment
-
10.03.2025 - 16.05.2025
Registration for the implementation has ended.
- Timing
-
05.05.2025 - 30.07.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- Häme University of Applied Sciences, Verkkokampus
- Teaching languages
- English
- Seats
- 0 - 50
- Course
- C-02467-LT00DE95
Evaluation scale
1-5
Objective
In this course we will discuss trends in modern, international marketing and the dynamic forces driving them. We will evaluate and design marketing strategies, utilize analytical skills and apply digital marketing tools. Student • will be able to outline the current megatrends and trends • will understand and assess the dynamics of modern marketing. • will be able to evaluate and design marketing strategies, utilize analytical skills and apply digital tools. Module: Future Marketing Applications
Location and time
5.5.-30.7.2025
Materials
Material available on module's Moodle page.
Teaching methods
In this course we will discuss trends in modern, international marketing and the dynamic forces driving them. We will evaluate and design marketing strategies, utilize analytical skills and apply digital marketing tools. Student • will be able to outline the current megatrends and trends • will understand and assess the dynamics of modern marketing. • will be able to evaluate and design marketing strategies, utilize analytical skills and apply digital tools. Marketing Trends (5 ECTS) course is organized fully online. Lectures are recorded. In Marketing Trends teaching and working language is English.
Exam schedules
Assignment's name: Google Analytics Individual Qualification Goal of the assignment With this assignment, you will show your skills and knowledge in search engine analytics. After completing this assignment you will have knowledge of search engine analytics, search engine optimization and how those are related to marketing trends. Sources of information: Lectures ans recordings. Google Skillshop's Study Google Analytics online course Instructions for completing the assignment: Qualification is an individual assignment. You can take the exam at any point of this module. It is useful to check the exam already at the beginning of the module so that you will have the understanding of the required skills. You can try to pass the exam multiple times during the module (only 1 day waiting time between the retakes). Just return the best result to Moodle.
Completion alternatives
Google Analytics Cerification
Qualifications
Marketing Essentials