Principles of Marketing and Sales (5 cr)

Evaluation scale

H-5

Objective

Having completed this study unit

• You know the principles of marketing and understand modern marketing thinking.
• You know the tasks of marketing in a company, target group thinking and factors influencing consumer behavior.
• You understand the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company.
• You understand the marketing mix and responsible marketing practices.
• You are able to identify the stages of sales process and are able describe the factors affecting the sales effectiveness
• You are able to put marketing and sales theories into practice.

Competences: Marketing, Sales and Project Management Competence / Marketing Competence

Content

- Marketing thinking
- Segmentation
- Company´s external and internal operation environment
- Marketing mix
- Marketing tools
- Responsible marketing

Location and time

The studies are completed independently, and completion is not tied to a location.
You will be informed of the detailed performance requirements related to the studies at the beginning of your studies.
The studies are mainly completed in the Lapland UAS Moodle learning environment.

Teaching methods

The course is implemented online, mainly through independent study.
You will receive information related to the studies, literature recommendations and clarifications on completion methods when the studies begin.
You have the opportunity to complete the studies within the implementation period (1.9.2025-31.5.2026).

Assessment criteria, satisfactory (1)

Level 1
Principles of marketing and sales:
You know the principles of marketing and the tasks of marketing in a company.
You are able to find reasonable marketing tools suited for business situations with assistance
You understand the role of marketing as a success factor for business.
You are able to name the stages of the sales process and are able to describe the factors affecting sales effectiveness.
You are able to apply sales process knowledge into practice.

Level 2
Principles of marketing and sales:
You can explain the principles of marketing and the tasks of marketing in a company.
You are able to find reasonable marketing tools suited for business situations with minimum assistance.
You understand the marketing tools.
You know the stages of the sales process and are able to describe the factors affecting the sales effectiveness.

Assessment criteria, good (3)

Level 3
Principles of marketing and sales:
You understand the principles of marketing and the tasks of marketing in a company.
You are able to find suitable marketing tools for business situations.
You can evaluate the chosen marketing tools.
You understand the stages of sales process and are able to describe the factors affecting the sales effectiveness.

Level 4
Principles of marketing and sales:
You have a good understanding of the principles of marketing and the tasks of marketing in a company.
You have a good command of the marketing tools for business situations.
You can evaluate the chosen marketing tools.
You have a good understanding of the stages of sales process and are able to evaluate the factors affecting the sales effectiveness.

Assessment criteria, excellent (5)

Level 5
Principles of marketing and sales:
You have a command of and can apply the principles of marketing and the tasks of marketing in a company.
You can create a successful marketing mix for the business situations at hand.
You can critically evaluate the chosen marketing tools.
You have a holistic understanding of the stages of sales process and are able to analyze the factors affecting the sales effectiveness.

Further information

Information for Open University of Applied Sciences students

REGISTRATION
Selection for studies is made in the order of registration. Registration is binding and places are limited. After registration, you will receive a confirmation message from the system with instructions for starting your studies. If you do not receive the message, please check your spam folder and contact avoinamk@lapinamk.fi if necessary.

Note. Please find out in advance the impact of your studies on unemployment security from TE services.

USER IDS
You will receive an email message from the IT user administration regarding your user IDs approximately one week before the start of your studies. Activation is done with your personal online banking credentials or mobile certificate. Also check your email spam folder. The message may end up in spam.

STUDIES
One credit corresponds to approximately 27 hours of student work. The study completion requirements for Open University of Applied Sciences students are the same as for degree students.
Students must have their own (laptop) computer.

MORE INFORMATION
https://lapinamk.fi/koulutus/osaamisen-taydentaminen/avoin-amk/avoin-amk-usein-kysytyt-pitanyaset/

www.lapinamk.fi/avoinamk
avoinamk@lapinamk.fi