Study Guide

Objective

Having completed this study unit
· You understand the basics of nature-based luxury tourism.
· You understand the product-centred and service-oriented views in tourism.
· You are familiar with various types of nature-based luxury tourism products, services and experiences.
· You learn special elements of the nature-based luxury tourism, which are related to high emphasis on hospitality,
experiential elements and sustainability including an understanding of tourism carrying capacity aspects.
· You understand the importance and principles of service quality.
· You learn the basics of planning and implementing a small-scale nature-based luxury tourism experience by using
basic design tools such as a customer journey and blueprint.

Competences:

Content

Content:
• principles of nature-based luxury tourism
• concept of sustainable luxury tourism
• product-centred to service-oriented views in tourism
• various types of nature-based luxury tourism products, services and experiences
• elements of the nature-based luxury tourism - hospitality, experiential elements and sustainability
• principles of service quality
• basics of planning and implementing a small-scale nature-based luxury tourism experience also taking into account
the aspects of tourism carrying capacity
• design tools such as customer journey and blueprint

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Satisfactory (2)


Poor (1)

Assessment criteria, good (3)

Very good (4)

Good (3)

Assessment criteria, excellent (5)

Excellent (5)