Study Guide

Objective

After the study unit the student
- can name nature sports as part of nature tourism and the tourism industry,
- know how to plan, implement and analyze various activities that take place in nature, taking into account safety factors, sustainable development principles and natural diversity,
- can name the national nature legislation,
- discover the seasonal approach to this business type and the business models adopted to extract optimal net profits,
- learn from a European platform that will provide case studies of entrepreneurs and established businesses that work within the industry and learn the obstacles and the benefits of working with mother-nature.

Content

Content:

- Nature tourism
- Creating experiences, services, safety, sustainable development,
- Project leading

Location and time

This is an intensive online course that takes place in Moodle and Zoom. The study unit lasts 5 weeks. The study has a few joint meetings as well as weekly coaching sessions.

Materials

Phenomena of Arctic Nature online education material. 

Teaching methods

Studying and teaching is based on case-based learning. Students work in small groups and working life cases. Teachers work as a learning facilitators and coaches.

Employer connections

Cases are working life-orientated.

Content scheduling

Week 5 Recognize and plan: Familiarizing with the nature-based tourism and sport tourism industry, grouping, process planning
Weeks 6-8: Develop and report: Developing seasonal nature-based tourism business, products and experiences
Week 9 Share and evaluate: Sharing and presenting the outputs, evaluating the process and the competence.

Further information

A degree student attending the University of Lapland can register free of charge for LUC studies offered by the Lapland University of Applied Sciences, if the studies can be linked to their own degree. Enrollment takes place through: https://hakeutuminen-amk.peppi4.lapit.csc.fi/web/hakijan-tyopoyta/opiskeluhaku#3324

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Nature tourism and its´ sustainable development:
The student has a basic understanding of the nature sport industry and explores seasonal business types.

Level 2
Nature tourism and its´ sustainable development:
The student can describe the nature sport industry and provides an overview of seasonal business types.

Assessment criteria, good (3)

Level 3
Nature tourism and its´ sustainable development:
The student can describe the nature sports industry confidently and seasonal business types. She/he is able to analyse nature sport business operations and provide development, safety and sustainability recommendations and/or observations.

Level 4
Nature tourism and its´ sustainable development:
The student has a good understanding of the nature sport industry and seasonal business types. The student is able to analyse nature sport business operations and provide development, safety and sustainability recommendations and/or observations. Based on observations and recommendations, she/he is able to develop new nature sport products.

Assessment criteria, excellent (5)

Level 5
Nature tourism and its´ sustainable development:
The student has a comprehensive understanding of the nature sport industry and seasonal business types. The student is able to confidently analyse nature sport business operations and provides development, safety and sustainability recommendations and/or observations. Based on industry observations, she/he is able to develop business and product innovations.

Further information

Implementation in English.

It is possible for students from HUMAK University to participate in the implementation based on a separate agreement.