Study Guide

Objective

Developing Online and Off-line Experiences
Developing Experiences (project)
The objective is to give the student the knowledge and theory on designing staged/choreographed/acted experiences for a certain target group. The student will get deeper understanding of the customer’s path design by using various methods and tools of storytelling, offline and online experience and service design. The student will learn particular issues related to pricing meaningful experiences.

Content

Tieto puuttuu

Location and time

Late Feb/March-April 2024. Rovaniemi and Breda UAS (the intensive study week).

Materials

Brown, T. (2008). Design Thinking. Harvard Business Review. Fesenmaier, D. R. & Xiang, Z.: Design Science in Tourism. Foundations of Destination Management, Springer Gardiner, S., & Scott, N. (2018). Destination Innovation Matrix: A framework for new tourism experience and market development. Journal of Destination Marketing & Management 10, p. 122–131. Jernsand, E., Kraff, H. & Mossberg, L. (2015) Tourism Experience Innovation Through Design. Scandinavian Journal of Hospitality and Tourism. Vol. 15, Supplement 1, 98–119 Magadán, M., & Rivas, J. (2018). Innovation, Creativity and Tourism. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality, 71–88. https://doi.org/10.1108/978-1-78743-529-220181030 Plattner, H, Meinel, C. & Leifer, L. (Eds.) (2016). Design Thinking Research. Taking Breakthrough Innovation Home. Springer

Teaching methods

The study unit is divided in three parts and implemented in cooperation with Kempten and Breda UAS.
1. Theoretical Journey: March till April 2024 incl. reading and assignments e.g. online Moodle eExams/tests
2. Practical Journey: international intensive study week 5 days (excluding the travelling days) in Breda UAS or Rovaniemi UAS. Exact dates informed later but as soon as possible.
3. Reflective Journey, deadline after the intensive study week

Employer connections

Cooperation with Kempten and Breda UAS, multicultural cooperation and intensive study week together. Real-life case from the working life.

Exam schedules

To be informed later.

International connections

Intensive study week with students and teachers from Kempten (Germany) and Breda (the Netherlands) UAS. Multicultural cooperation and intensive study week together.

Completion alternatives

To be informed later.

Content scheduling

- staged memorable tourism experience design in theory and in practise
- Design Thinking process
- storytelling
- authenticity
- quality of memorable tourism experiences
- experiential offline and/online customers’ path/journey design
- empathising customer personas
- sustainable pricing of the tourism experience products

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student has rather a good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)

The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Assessment methods and criteria

Theoretical Journey

Practical and Cultural Journey, group: Commissioned design task incl. active participation and presentation

Reflective Journey, individual: Report/reflection, incl. self and peer evaluation

Evaluation criteria are decided together with the participating teachers from different partner HEIs. All three learning journeys are evaluated.

Assessment criteria, fail (0)

To be informed later.

Assessment criteria, satisfactory (1-2)

To be informed later.

Assessment criteria, good (3-4)

To be informed later.

Assessment criteria, excellent (5)

To be informed later.

Qualifications

NULL