Innovation of Sustainable Tourism Destination (4cr)

Evaluation scale

H-5

Objective

The objective is to give the student the knowledge and theory on designing staged/choreographed/acted experiences for a certain target group. The student will get deeper understanding of the customer’s path design by using various methods and tools of storytelling, offline and online experience and service design. The student will learn particular issues related to pricing meaningful experiences.

Content

- staged memorable tourism experience design in theory and in practise
- Design Thinking process
- storytelling
- authenticity
- quality of memorable tourism experiences
- experiential offline and/online customers’ path/journey design
- empathising customer personas
- sustainable pricing of the tourism experience products

Assessment criteria, satisfactory (1)

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student has rather a good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)
The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.