Collaborative Customer Experience and Digital Marketing (5 cr)
Code: MATR224-3005
General information
Enrollment
02.10.2023 - 24.03.2024
Timing
25.03.2024 - 03.05.2024
Credits
5 op
Virtual proportion (cr)
4 op
RD proportion (cr)
5 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Bachelor of Hospitality Management
Teaching languages
- English
- Finnish
Seats
0 - 60
Degree programmes
- Degree Programme in Tourism
Teachers
- Jenny Kilpeläinen
- Päivi Hanni-Vaara
Responsible person
Päivi Hanni-Vaara
Student groups
-
RA81M22S
Objective
After completion of the course the student is able to
- apply the principles and tools of the customer experience management and digital marketing in practical development work
- plan, implement and evaluate the project in co-creation with the multicultural team and working life
The aim of the course is also to develop student's project and business communication skills.
Content
- Implementing and applying the principles, concepts and tools of the customer experience management
- Implementung and applying the principles, concepts and tools of digital marketing
- Multicultural project work, project communication and business communication
Evaluation scale
H-5