Career Planning and Self Branding (5 cr)

Evaluation scale

H-5

Content scheduling

The schedule:
1. Week 34. Module 1. 21.8. (ma) 09.00-11.30 – Megatrends.
2. Week 34. Module 2. 22.8. (ti) 09.00-11.30 - Digitalisation.
3. Week 34. Module 3. 22.8. (ti) 12.30-15.00 - Work in Finland.
4. Week 34. Module 4. 23.8. (ke) 09.00-11.30 - Own identity.
5. Week 35. Module 5. 28.8. (ma) 09.00-11.30 - Professional profile.
6. Week 35. Module 6. 29.8. (ti) 09.00-11.30 - Career planning.
7. Week 35. Module 7. 30.8. (ke) 09.00-11.30 - Personal brand.
8. Week 35. Module 8. 30.8. (ke) 12.30-15.00 - Hiring framework.
9. Week 36. Module 9. 4.9. (ma) 09.00-11.30 - Job application.
10. Week 36. Module 10. 5.9. (ti) 09.00-11.30 - Career success & job simulation.
11. Week 36. Wrap up. 6.9. (ke) 12.30-14.00 - Additional session time.

Objective

The student recognises megatrends and their effects on work life. He/she knows how the constant changes in work life effect on one’s skills and knowledge needed in work life.

The student is able to recognise his/her strengths and weaknesses and is able to use the strengths, experience and personal interests in creating a digital professional profile and a CV.

The student knows the basic self-branding techniques and is able to apply them in creating and developing a professional profile and personal brand. He/she is able to use social media tools in professional networking and building a professional profile.

The student is able to explore suitable career options and create a job seeking and professional development plan. The student has job seeking knowledge and skills and is able to apply them in practise.

Competences: Learning to learn Competence, Operating in a workplace Competence, Marketing and Sales Competence

Execution methods

Learning process is organized through the project work and problem-solving process. It includes teamwork, team tasks, team tutoring, independent studies and knowledge acquisition activities.

Software requirements: Microsoft Office (Word, PowerPoint, Teams), Google Chrome.

Accomplishment methods

The course will support the development of students’ key skills in the areas of self-branding, professional self-positioning, career planning and management.

Content

High-level content:

1. megatrends and work life changes
2. digitalisation: tools and skills
3. work in Finland: work ethics, education recognition, requirements towards language, qualifications etc.
4. own identity: self-assessment, awareness of own values and needs
5. professional profile: goal setting, network, career planning (role clarity, growth plan)
6. self-branding: techniques, social media usage (role in job seeking and networking), setting up LinkedIn profile
7. hiring framework: job seeking documents (CV, cover letter, portfolio, application letters), process (LinkedIn recruiter profile, candidates screening etc.)
8. job application: job market and employer analysis, communication with the companies
9. job interview simulation, job seeking plan
10. career resilience: career success concept, entrepreneurial mindset, open applications and other ways of getting to the talent pool

The implementation plan: https://moodle.eoppimispalvelut.fi/pluginfile.php/1717437/mod_resource/content/5/2023-RT31D23K%20Career%20Planning%20and%20Self%20Branding.pdf

Location and time

The course is offline, all the lectures are held on campus.

Materials

Materials are provided during the study unit implementation in Moodle:

• Slidedeck from the lectures 

• Articles

• Books

• Video links 

Teaching methods

Learning process is organized through the project work and problem-solving process. It includes teamwork, team tasks, team tutoring, independent studies and knowledge acquisition activities.
Software requirements during and outside of the lectures: Microsoft Office (Word, PowerPoint, Teams), Google Chrome.

Employer connections

The course will support the development of students’ key skills in the areas of self-branding, professional self-positioning, career planning and management.

Exam schedules

According to the new Degree Regulations, if the student doesn’t do anything during the implementation of the study unit, he/she will be removed from the enrollment list. If students have done some of the assignments but fail then they have an opportunity to retake two times in order to pass the study unit.

Completion alternatives

-

Student workload

Each module (except for one) has an individual assignments. There is group work during each lecture.

Assessment criteria, satisfactory (1)

Level 1
Megatrends and changes in work life and their effects on required competence:
The student is able to recognise megatrends and changes in work life and their effects on required competence.

The student is able to name his/her strengths and weaknesses and take into account the strengths, experience and personal interests in creating a digital professional profile and a CV.

He/she knows the basic self-branding techniques and is able to apply them. He/she is able to use social media tools in professional networking and building a professional profile.

The student has job seeking knowledge and skills and is able to explore suitable career options. He/she is able to make a job seeking and simple professional development plan.

Level 2
Megatrends and changes in work life and their effects on required competence:
The student knows megatrends and changes in work life and their effects on required competence.

The student knows his/her strengths and weaknesses and is able to use them and his/ her personal experience and interests in creating a digital professional profile and a CV.

He/she knows the basic self-branding techniques and is able to apply them. He/she is able to use suitable social media tools in professional networking and building a professional profile.

The student has a satisfactory job seeking knowledge and skills and is able to use them in exploring suitable career options. He/she is able to make a suitable job seeking and professional development plan.

Assessment criteria, good (3)

Level 3
Megatrends and changes in work life and their effects on required competence:
The student understands the effects of megatrends and changes in work life on required competence.

The student is able to describe his/her strengths and weaknesses and is able to utilize them together with personal interests in creating a digital professional profile and a CV.

He/she understands the self-branding techniques and is able to apply them. He/she is able to utilise social media tools in professional networking and building a professional profile.

The student has good job seeking knowledge and skills and is able to explore suitable career options and make a reasoned job seeking and professional development plan.

Level 4
Megatrends and changes in work life and their effects on required competence:
The student has a command of the effects of megatrends and changes in work life on required competence.

The student has good understanding of his/her strengths and weaknesses and understands their meaning in creating a digital professional profile and a CV.

The student is able to make justified choices when using the self-branding techniques and social media tools in building a professional profile.

The student has excellent job seeking knowledge and skills and is able to utilise them in exploring suitable career options and make a reasoned job seeking and professional development plan.

Assessment criteria, excellent (5)

Level 5
Megatrends and changes in work life and their effects on required competence:
The student is able to utilise the megatrends and changes in work life on his/her career planning and professional development.

The student is able to critically analyse his/her strengths and weaknesses in creating a digital professional profile and a CV.

He/she has a command of the self-branding techniques and is able to apply them. He/she is able to utilise social media tools in professional networking and building a professional profile.

The student has excellent job seeking knowledge and skills is able to critically analyse different career options and create a reasoned job seeking and professional development plan.

Qualifications

NULL

Further information

The course applies principles of responsible use of AI: https://www.lapinamk.fi/en/Students/Forms-and-guidelines/Responsible-use-of-AI

Please notice that in study unit assignment returns the plagiarism detection programs (for example Turnitin) will be used. Also notice that you need to use Lapland UAS templates (essay, thesis, report etc) and writing instructions. Textual references must be done according to the given instructions. Please download the thesis template and the referencing instructions here: https://www.lapinamk.fi/en/Students/Study-Guide,-Degree-Programme-Students/Thesis https://lib.luc.fi/c.php?g=662513&p=4803830Submitting assignments against given instructions may lead to failing and other possible consequences according to the Degree Regulations.