Study Guide

Objective

The student knows the key processes and the life cycle of the project management.
He/she recognizes the key success and failure factors of the project.
The student knows project management as a working method.
The student is able to plan, set goals and implement a marketing project plan based on a commission by applying and utilizing both project management and marketing tools.

Competences: Proactive Development Competence, Internationality and Multiculturalism Competence, Marketing and Sales Competence

Content

- Project and project management basics (skills and tools)
- Project life cycle principle and project management methods
- Project Plan and introduction to project planning process
- The environment of international projects
- Customer oriented marketing project and implementation
- Current marketing tools: social media and SEO

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Project management in marketing:
The student is able to name the key processes and the life cycle of the project management.
He/she is able to list the key success and failure factors of the project.
The student knows project management as a working method.

The student is able to make a plan, set goals and implement a customer oriented marketing project plan by applying and utilizing both basic project management and basic marketing tools.

Level 2
Project management in marketing:
The student is able to explain the key processes and the life cycle of the project management.
He/she is able to explain the key success and failure factors of the project.
The student understands project management as a working method.
The student is able to explain the key processes and the life cycle of the project management.

He/she is able to explain the key success and failure factors of the project.
The student understands project management as a working method.

The student is able to make a plan, set goals and implement a customer oriented marketing project plan by applying and utilizing both suitable project management and marketing tools.

Assessment criteria, good (3)

Level 3:
Project management in marketing:
The student understands the key processes and the life cycle of the project management.
He/she understands the key success and failure factors of the project.
The student is able to apply project management as a working method.

The student is able to make a realistic plan, set goals and implement a customer oriented marketing project plan by applying and utilizing both justified project management and marketing tools.

Level 4
Project management in marketing:
The student has a command of the key processes and the life cycle of the project management.
He/she has an understanding of the key success and failure factors and their meaning to the project.
The student is able to utilize project management as a working method.

The student is able to analyze the implemented marketing project plan by applying and utilizing both project management and marketing tools in creating satisfying solutions for the given marketing project.

Assessment criteria, excellent (5)

Level 5
Project management in marketing:
The student has a holistic undestanding of the key processes and the life cycle of the project management and their meaning.
He/she is able to foresee the viability and outcome of the project.
The student is able to utilize project management as a working method and make suggestions and conclusions.
The student is able to analyze, give suggestions and make conclusions of the implemented marketing project.
He/she is able to apply and utilize both project management and marketing tools in creating satisfying, relevant and justified solutions for the given marketing project.