Study Guide

Objective

On successful completion of the course, student understands the principles of growth hacking and lean marketing in startup and application business. Student can utilize the key processes and tools of growth hacking.

Content

Lean startup thinking
Principles of Growth Hacking
Product-Market Fit
Hacking Growth
Virality
Retention and optimization

Location and time

Lessons and guidance sessions are during daytime Spring 2023 in Tornio Campus 20.3.2023-24.3.2023

Materials

Lesson materials are available in the moodle course environment

Teaching methods

Hybrid lessons in class room and Zoom simultaneously Guidance sessions in Zoom .
Workshop on Campus Days 23.3.2023 and 24.3.2023 in Tornio .
Independent work on assignments
Exercises on digital analysis: online research
Exercises on developing customer personas
Written assignments
Group learning project
Peer feedback for other groups
Self - assessment of group work results and process
Course feedback

Employer connections

Group exercises
Company benchmark activities
Company visits
Group project work commission by a company

Exam schedules

Participation in next year's course (A Fail can only be administered when the total assignment shows the criteria of Fail. The consequence of a FAIL is that the assignment must be re-submitted again after considerable improvements has been made to the paper. Note: With written essays, student have only one opportunity to re-submit a failed essay

International connections

The course is also offered to exchange students

Content scheduling

Lean startup thinking
Principles of Growth Hacking: learning basics of growth hacking
Product-Market Fit: get feedback quicker – and make changes faster
How to develop marketing personas and user segments--using online research methods
Customer personas and analyzing “buyer center”
Building digital analytics skills
Marketing funnels

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Student recognizes the meaning of lean startup business and marketing. Student recognizes the meaning of growth hacking and some of its key practical elements and tools.

Assessment criteria, good (3)

Student recognizes the elements of lean startup and marketing thinking and the practical value of them. Student recognizes the key processes and tools of growth hacking and their practical applications

Assessment criteria, excellent (5)

Student understands the meaning and contents of lean startup business and marketing and their role in practical business situation. Student understand the growth hacking process and can utilize key tools in practical business situation

Assessment methods and criteria

Evaluation is based on assignments and demonstrations of competence. These are based on the competence goals of the course. Descriptions, submission dates and evaluation criteria are available on course Moodle. Group assignments require self - assessment of group results and work process.