Collaborative Customer Experience and Digital Marketing (5 cr)
Code: MATR224-3002
General information
Enrollment
14.03.2022 - 24.10.2022
Timing
31.10.2022 - 04.12.2022
Credits
5 op
Mode of delivery
Contact teaching
Unit
Bachelor of Hospitality Management
Teaching languages
- English
Seats
0 - 60
Degree programmes
- Toursim
- Degree Programme in Tourism
Teachers
- Jenny Kilpeläinen
- Päivi Hanni-Vaara
Responsible person
Päivi Hanni-Vaara
Student groups
-
RA81M21K
Objective
After completion of the course the student is able to
- apply the principles and tools of the customer experience management and digital marketing in practical development work
- plan, implement and evaluate the project in co-creation with the multicultural team and working life
The aim of the course is also to develop student's project and business communication skills.
Content
- Implementing and applying the principles, concepts and tools of the customer experience management
- Implementung and applying the principles, concepts and tools of digital marketing
- Multicultural project work, project communication and business communication
Evaluation scale
H-5