Study Guide

Objective

The student recognises megatrends and their effects on work life. He/she knows how the constant changes in work life effect on one’s skills and knowledge needed in work life.

The student is able to recognise his/her strengths and weaknesses and is able to use the strengths, experience and personal interests in creating a digital professional profile and a CV.

The student knows the basic self-branding techniques and is able to apply them in creating and developing a professional profile and personal brand. He/she is able to use social media tools in professional networking and building a professional profile.

The student is able to explore suitable career options and create a job seeking and professional development plan. The student has job seeking knowledge and skills and is able to apply them in practise.

Competences: Learning to learn Competence, Operating in a workplace Competence, Marketing and Sales Competence

Content

- megatrends and work life changes
- digitalisation: tools and skills
- professional profile: self-assessment
- career planning (role clarity, growth plan)
- self-branding techniques
- social media: role in job seeking and networking, interaction with the target audience
- hiring framework: job seeking documents (CV, cover letter, portfolio, application letters), process (LinkedIn recruiter profile, hidden jobs etc.)
- job seeking knowledge and skills: appropriate employers in the field, interview prep
- job simulation, job seeking plan

The implementation plan: https://moodle.eoppimispalvelut.fi/pluginfile.php/1717492/mod_resource/content/4/2023-IB%20Career%20Planning%20and%20Self%20Branding.pdf

Location and time

The course is online, the lectures are held through Zoom.
Learning process is organized through the project work and problem-solving process. It includes teamwork, team tasks, team tutoring, independent studies and knowledge acquisition activities.

Software requirements: Microsoft Office (Word, PowerPoint, Teams), Google Chrome, camera.

Work life connection: The course will support the development of students’ key skills in the areas of self-branding, professional self-positioning, career planning and management.

Materials

Material is provided during the study unit implementation in Moodle:

- Slides from the lectures

- Articles

- Books

- Video links 

Teaching methods

The course is an overview of the following topics through groupwork, lectures and individual assignments:
- megatrends and work life changes
- digitalisation: tools and skills
- professional profile: self-assessment
- career planning (role clarity, growth plan)
- self-branding techniques
- social media: role in job seeking and networking, interaction with the target audience
- hiring framework: job seeking documents (CV, cover letter, portfolio, application letters), process (LinkedIn recruiter profile, hidden jobs etc.)
- job seeking knowledge and skills: appropriate employers in the field, interview prep
- job simulation, job seeking plan

Employer connections

The goals for the course are:
The student recognises megatrends and their effects on work life. He/she knows how the constant changes in work life effect on one’s skills and knowledge needed in work life.

The student is able to recognise his/her strengths and weaknesses and is able to use the strengths, experience and personal interests in creating a digital professional profile and a CV.

The student knows the basic self-branding techniques and is able to apply them in creating and developing a professional profile and personal brand. He/she is able to use social media tools in professional networking and building a professional profile.

The student is able to explore suitable career options and create a job seeking and professional development plan. The student has job seeking knowledge and skills and is able to apply them in practise.

Exam schedules

According to the new Degree regulations, if the student doesn’t do anything during the implementation of the study unit (4.9 – 15.10.2023) they will be removed from the enrollment list. If they have done some of the assignments but fail then they have an opportunity to retake two times in order to pass the study unit.

International connections

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Content scheduling

1. Week 36. Module 1. 5.9. 12.30-16.00 - Megatrends and work life changes: evolution of a job market, career progression approaches, project & product management across industries, multipotentiality, society shifts, flexibility & uncertainty as a new norm.
2. Week 38. Module 2. 8.9. 8.15-11.30 – Professional profile: self-assessment (values, metaprogramme, personality type, strengths etc.).
3. Week 38. Module 3. 21.9. 8.15-11.30 – Digitalisation: tools and skills.
4. Week 38. Module 4. 27.9. 8.15-11.30 - Career planning – example of 15Five Career Hub (career vision, role clarity, strengths, growth plan).
5. Week 39. Module 5. 29.9. 8.15-11.30 – Self-branding, interaction with the target audience.
6. Week 40. Module 6. 2.10. 8.15-11.45 – Social media in job seeking and networking, interaction with the target audience.
7. Week 40. Module 7.1. 4.10. 12.30-16.00 - Hiring framework. Job seeking documents (CV, Cover Letter, portfolio) + knowledge & skills (hidden jobs, LinkedIn intro: recruiter profile).
8. Week 41. Module 7.2. 9.10. 8.15-11.45 – Hiring framework. Initiating the job application process.
9. Week 41. Module 8. 11.10. 12.30-16.00 – Career success: finding a good employer, entrepreneurial mindset approach, career success concept, wrapping up.

Further information

The course applies the principles of responsible use of AI: https://www.lapinamk.fi/en/Students/Forms-and-guidelines/Responsible-use-of-AI

Please notice that in study unit assignment returns the plagiarism detection programs (for example Turnitin) will be used. Also notice that you need to use Lapland UAS templates (essay, thesis, report etc) and writing instructions. Textual references must be done according to the given instructions. Please download the thesis template and the referencing instructions here: https://www.lapinamk.fi/en/Students/Study-Guide,-Degree-Programme-Students/Thesis https://lib.luc.fi/c.php?g=662513&p=4803830Submitting assignments against given instructions may lead to failing and other possible consequences according to the Degree Regulations.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Megatrends and changes in work life and their effects on required competence:
The student is able to recognise megatrends and changes in work life and their effects on required competence.

The student is able to name his/her strengths and weaknesses and take into account the strengths, experience and personal interests in creating a digital professional profile and a CV.

He/she knows the basic self-branding techniques and is able to apply them. He/she is able to use social media tools in professional networking and building a professional profile.

The student has job seeking knowledge and skills and is able to explore suitable career options. He/she is able to make a job seeking and simple professional development plan.

Level 2
Megatrends and changes in work life and their effects on required competence:
The student knows megatrends and changes in work life and their effects on required competence.

The student knows his/her strengths and weaknesses and is able to use them and his/ her personal experience and interests in creating a digital professional profile and a CV.

He/she knows the basic self-branding techniques and is able to apply them. He/she is able to use suitable social media tools in professional networking and building a professional profile.

The student has a satisfactory job seeking knowledge and skills and is able to use them in exploring suitable career options. He/she is able to make a suitable job seeking and professional development plan.

Assessment criteria, good (3)

Level 3
Megatrends and changes in work life and their effects on required competence:
The student understands the effects of megatrends and changes in work life on required competence.

The student is able to describe his/her strengths and weaknesses and is able to utilize them together with personal interests in creating a digital professional profile and a CV.

He/she understands the self-branding techniques and is able to apply them. He/she is able to utilise social media tools in professional networking and building a professional profile.

The student has good job seeking knowledge and skills and is able to explore suitable career options and make a reasoned job seeking and professional development plan.

Level 4
Megatrends and changes in work life and their effects on required competence:
The student has a command of the effects of megatrends and changes in work life on required competence.

The student has good understanding of his/her strengths and weaknesses and understands their meaning in creating a digital professional profile and a CV.

The student is able to make justified choices when using the self-branding techniques and social media tools in building a professional profile.

The student has excellent job seeking knowledge and skills and is able to utilise them in exploring suitable career options and make a reasoned job seeking and professional development plan.

Assessment criteria, excellent (5)

Level 5
Megatrends and changes in work life and their effects on required competence:
The student is able to utilise the megatrends and changes in work life on his/her career planning and professional development.

The student is able to critically analyse his/her strengths and weaknesses in creating a digital professional profile and a CV.

He/she has a command of the self-branding techniques and is able to apply them. He/she is able to utilise social media tools in professional networking and building a professional profile.

The student has excellent job seeking knowledge and skills is able to critically analyse different career options and create a reasoned job seeking and professional development plan.

Assessment methods and criteria

Grade 1-5.

Assessment criteria, fail (0)

The student does not complete the assignments/ requirements according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Assessment criteria, satisfactory (1-2)

Grade 1:
The student is able to recognise megatrends and changes in work life and their effects on required competence.
The student is able to name his/her strengths and weaknesses and take into account the strengths, experience and personal interests in creating a digital professional profile and a CV.
He/she knows the basic selfbranding techniques and is able to apply them. He/she is able to use social media tools in professional networking and building a professional profile.
The student has job seeking knowledge and skills and is able to explore suitable career options. He/she is able to make a job seeking and simple professional development plan.

Grade 2:
The student knows megatrends and changes in work life and their effects on required competence.
The student knows his/her strengths and weaknesses and is able to use them and his/ her personal experience and interests in creating a digital professional profile and a CV.
He/she knows the basic self-branding techniques and is able to apply them. He/she is able to use suitable social media tools in professional networking and building a professional profile.
The student has a satisfactory job seeking knowledge and skills and is able to use them in exploring suitable career options. He/she is able to make a suitable job seeking and professional development plan.

Assessment criteria, good (3-4)

Grade 3:
The student understands the effects of megatrends and changes in work life on required competence.
The student is able to describe his/her strengths and weaknesses and is able to utilize them together with personal interests in creating a digital professional profile and a CV.
He/she understands the selfbranding techniques and is able to apply them. He/she is able to utilise social media tools in professional networking and building a professional profile.
The student has good job seeking knowledge and skills and is able to explore suitable career options and make a reasoned job seeking and professional development plan.

Grade 4:
The student has a command of the effects of megatrends and changes in work life on required competence.
The student has good understanding of his/her strengths and weaknesses and understands their meaning in creating a digital professional profile and a CV.
The student is able to make justified choices when using the self-branding techniques and social media tools in building a professional profile.
The student has excellent job seeking knowledge and skills and is able to utilise them in exploring suitable career options and make a reasoned job seeking and professional development plan.

Assessment criteria, excellent (5)

The student is able to utilise the megatrends and changes in work life on his/her career planning and professional development.
The student is able to critically analyse his/her strengths and weaknesses in creating a digital professional profile and a CV.
He/she has a command of the selfbranding techniques and is able to apply them. He/she is able to utilise social media tools in professional networking and building a professional profile.
The student has excellent job seeking knowledge and skills is able to critically analyse different career options and create a reasoned job seeking and professional development plan.

Qualifications

NULL

Further information

Please notice that in study unit assignment returns the plagiarism detection programs (for example Turnitin) will be used. Also notice that you need to use Lapland UAS templates (essay, thesis, report etc) and writing instructions. Textual references must be done according to the given instructions. Please download the thesis template and the referencing instructions here: https://www.lapinamk.fi/en/Students/Study-Guide,-Degree-Programme-Students/Thesis https://lib.luc.fi/c.php?g=662513&p=4803830Submitting assignments against given instructions may lead to failing and other possible consequences according to the Degree Regulations.

The course applies principles of responsible use of AI: https://www.lapinamk.fi/en/Students/Forms-and-guidelines/Responsible-use-of-AI