Marketing Psychology (5cr)
Course unit code: C-10126-AL00CI65
General information
- Credits
- 5 cr
- Institution
- LAB University of Applied Sciences
Objective
The student is able to: • describe why marketing influences us and the basis of this influence • name and choose appropriate influencing methods for different situations • justify professionally to different stakeholders, how they should carry out their marketing
Qualifications
Markkinoinnin peruskurssia vastaavat tiedot