Marketing in practice (5cr)

Objective

Students - are familiar with the different channels of marketing and digital marketing and know how they are utilized - understand the characteristics, significance, possibilities and practices of marketing within their professional field - can draft a marketing plan and understand the cost structure of the measures - can plan and implement marketing - can draft a marketing plan and understand the cost structure of the measures

Content

- basics of marketing: marketing channels, marketing planning, international marketing, ethics of marketing, digital marketing, social media marketing - marketing project

Assessment criteria, satisfactory (1)

The student's knowledge of marketing and digital marketing channels is incomplete and their understanding of how to use them is poor. The student understands the basics of the special features, significance, opportunities, and operating methods of marketing in their professional field. Students know what a marketing plan is, but their skills still need development. Students understand the basics of the cost structures of measures. Students still need support in planning and implementing marketing.

Assessment criteria, good (3)

The student demonstrates a good understanding of the various channels of marketing and digital marketing and knows how to use them. The student has a good understanding of the special features, significance, opportunities, and operating methods of marketing in their professional field. The student is able to draw up a good marketing plan and has an excellent understanding of the cost structure of the measures. The student is able to plan and implement marketing well.

Assessment criteria, excellent (5)

The student demonstrates an excellent understanding of the various channels of marketing and digital marketing and knows how to use them. The student has an excellent understanding of the special features, significance, opportunities, and operating methods of marketing in their professional field. The student is able to draw up an excellent marketing plan and has an excellent understanding of the cost structure of the measures. The student is able to plan and implement marketing in an excellent manner.

Further information

Students • have command of different field-related sales and marketing methods • have command of professional communication and media skills The 5 ECTS study unit consists of two parts: Basics of marketing 3 ECTS Marketing project 2 ECTS