Customer Experience Management in Tourism (15cr)

Objective

Tieto puuttuu

Content

General weekly schedule:Mondays: theory, together with group R81M17STuesdays and Thursdays: independent studyWednesdays: workshops, themed coachingFridays: coaching in general, commissioner present when askedCheck the exact times on TimeEdit!
Weekly themes:Before Week 9: pre-reading on Chaffey & Smith. Chapter 1.W9. Introduction and Big Picture of eCommerce, blogging workshop.W10. Independent studyW11.Service Dominant LogicW12. Service Dominant Logic.W13. ecommerce.Learning Café, social media workshop,exam.W14.ecommerce.W15. Trends and Customer Behaviour. Visit to Sompio 9.-10.4.W16. Trends and Customer Behaviour. Google form workshop.W17. Customer Relationship Management. CRM workshop, MailChimp workshop.W18. Customer Relationship ManagementW19. Coaching + dress rehearsalsW20. Presentations

Qualifications

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Assessment criteria, satisfactory (1)

Tieto puuttuu

Assessment criteria, good (3)

Good (3)
The student is able to describe the concepts of customer experience management. He/she is able to plan and adapt contemporary tourism marketing and selling operations for different target groups. He/she is able to create content marketing. The student is able to describe the concepts of networking. He/she is able to analyze the digital operating environment. In addition, he/she is able to utilize marketing and sales channels by using ICT tools.
Very good (4)
The student is able to describe the concepts of customer experience management. He/she is able to plan and adapt contemporary tourism marketing and selling operations very well for different target groups. He/she is able to create and design content marketing. The student is able to analyze and describe the concepts of networking. He/she is able to analyze and describe the digital operating environment. In addition, he/she is able to utilize multidimensional marketing and sales channels by using different ICT tools.

Assessment criteria, excellent (5)

Excellent (5)
The student is able to analyze the concepts of customer experience management. He/she is able to plan and adapt contemporary tourism marketing and selling operations excellently for different target groups. He/she is able to create and design content marketing creatively. The student is able to analyze and redesign the concepts of networking. He/she is able to analyze and develop digital operations in digital environment. In addition, he/she is able to create and innovate marketing and sales in various channels by using different ICT tools creatively.