Strategic Management in Tourism and Hospitality (5cr)

Evaluation scale

H-5

Objective

Having completed this study unit
• You know the overall perception in theory and practice of a tourism company’s strategic management as a key business process which aims at sustainable, future-oriented and competitive business performance.
• You are able to apply various strategic business development tools in a long-term business planning process towards ‘Business Excellence’ within the tourism and hospitality field.
• You know the basic theory and practices of quality management in the tourism and hospitality industry.
• You are able to apply quality management tools in the tourism and hospitality industry and to set vision, mission, goals, ethics and values combining future foresight approaches to design a strategic management plan.

Competences:Hospitality Management Competence, Operating in a Workplace Competence, Proactive Development Competence

Content

Content:
· goal setting, different roles, phases and tools of strategic planning processes to understand the strategic management business process
· role of foresight, quality management and corporate social responsibility in the strategic planning and related development and assessment tools
· using the Business Model Canvas (BMC) and other tools to design strategy
· strategic planning as a whole in a company, its goals and functions
· implementation

Assessment criteria, satisfactory (1)

Poor (1)
Tourism Company’s Strategic Management:
You know the overall perception in theory and practice of a tourism company’s strategic management as a key business process by giving examples.
You are able to apply various strategic business development tools in a long-term business planning process within the tourism and hospitality field according to the instructions.
You are able to explain the basic theory and practices of quality management in the tourism and hospitality industry.
You are able to apply quality management tools in the tourism and hospitality industry and to set vision, mission, goals, ethics and values combining future foresight approaches to design a strategic management plan according to the instructions.

Satisfactory (2)
Tourism Company’s Strategic Management:
You are able to explain the overall perception in theory and practice of a tourism company’s strategic management as a key business process by giving examples.
You are able to utilize various strategic business development tools in long-term business planning in the tourism and hospitality field.
You are able to explain basic quality management theories and practices in the tourism and hospitality industry to improve service quality.
You are able to utilize quality management tools to set vision, mission, goals, ethics, and values, incorporating future foresight approaches to create a strategic management plan.

Assessment criteria, good (3)

Good (3)
Tourism Company’s Strategic Management:
You understand the overall perception in theory and practice of a tourism company’s strategic management as a key business process.
You are able to utilize effectively various strategic business development tools in long-term business planning in the tourism and hospitality field.
You understand basic quality management theories and practices in the tourism and hospitality industry to improve service quality.
You are able to utilize effectively quality management tools to set vision, mission, goals, ethics, and values, incorporating future foresight approaches to create a strategic management plan.

Very good (4)
Tourism Company’s Strategic Management:
You have the overall understanding of the perception in theory and practice of a tourism company’s strategic management as a key business process.
You can evaluate the results of the application of strategic business development tools and recommend improvements.
You have the overall understanding of basic quality management theories and practices in the tourism and hospitality industry to improve service quality.
You can evaluate the results of the application of quality management tools to set vision, mission, goals, ethics, and values, incorporating future foresight approaches to create a strategic management plan. You can recommend improvements.

Assessment criteria, excellent (5)

Excellent (5)
Tourism Company’s Strategic Management:
You understand the meaning and role of strategic management in a tourism company’s key business process.
You can critically evaluate the results of the application of strategic business development tools and recommend justified improvements.
You understand the meaning of basic quality management theories and practices in the tourism and hospitality industry to improve service quality.
You can critically evaluate the results of the application of quality management tools to set vision, mission, goals, ethics, and values, incorporating future foresight approaches to create a strategic management plan. You can recommend justified improvements.

Qualifications

completed Introduction to Diversity Management and Leadership study unit or acquired equivalent competence

- required competence:
· You know basic principles and concepts of leadership and management
· You know basic theories and practices of diversity management
· You know basic principles of contributing, collaborating and communicating in diverse teams
· You recognize the importance of self-awareness, self-management and your cultural background and their impact on daily decision making
· You recognize the organisations’ needs from diversity perspective and complexities related to diversity related issues.
· You recognize the impact of diversity and cultural differences at a global and national level.