Principles of Marketing and Sales (5cr)

Evaluation scale

H-5

Objective

Having completed this study unit
· You know the principles of marketing and understand modern marketing thinking.
• You know the tasks related to marketing in a company, target group thinking and factors influencing consumer
behaviour.
• You understand the role of marketing as a success factor of a company and can make justified choices of marketing
tools in different business situations.
• You understand the marketing mix and responsible marketing practices.
• You are able to identify the stages of sales process and are able describe the factors affecting the sales
effectiveness.
• You are able to put marketing and sales theories into practice.

Competences: Hospitality Management Competence, Service and Experience Design Competence

Content

Content:
• marketing thinking
• segmentation
• company's external and internal operation environment
• marketing mix
• marketing tools
• responsible marketing

Assessment criteria, satisfactory (1)

Level 1 / Poor (1)
Principles of Marketing and Sales:
You know the principles of marketing and the tasks of marketing in a company.
You are able to find reasonable marketing tools suited for business situations with assistance
You understand the role of marketing as a success factor for business.
You are able to name the stages of the sales process and are able to describe the factors affecting sales effectiveness.
You are able to apply sales process knowledge into practice.

Level 2 / Satisfactory (2)
Principles of Marketing and Sales:
You can explain the principles of marketing and the tasks of marketing in a company.
You are able to find reasonable marketing tools suited for business situations with minimum assistance.
You understand the marketing tools.
You know the stages of the sales process and are able to describe the factors affecting the sales effectiveness.

Assessment criteria, good (3)

Level 3 / Good (3)
Principles of Marketing and Sales:
You understand the principles of marketing and the tasks of marketing in a company.
You are able to find suitable marketing tools for business situations.
You can evaluate the chosen marketing tools.
You understand the stages of sales process and are able to describe the factors affecting the sales effectiveness.

Level 4 / Very good (4)
Principles of Marketing and Sales:
You have a good understanding of the principles of marketing and the tasks of marketing in a company.
You have a good command of the marketing tools for business situations.
You can evaluate the chosen marketing tools.
You have a good understanding of the stages of sales process and are able to evaluate the factors affecting the sales effectiveness.

Assessment criteria, excellent (5)

Level 5 / Excellent (5)
Principles of Marketing and Sales:
You have a command of and can apply the principles of marketing and the tasks of marketing in a company.
You can create a successful marketing mix for the business situations at hand.
You can critically evaluate the chosen marketing tools.
You have a holistic understanding of the stages of sales process and are able to analyze the factors affecting the sales effectiveness.

Qualifications

NULL