Study Guide

Objective

Managing Operational Business Processes
Designing and Marketing Tourism Services (project)
The student understands the significance of tourism services and product development as a part of responsible tourism business development and operational management process in a tourism company. He/she has basic readiness to design and price experiential tourism services and products based on local resources in the glocal context by taking into account the principles of responsible tourism business and contemporary approaches in tourism product development. He/she learns to use various co-creation tools and methods to generate innovative ideas.

The student understands the meaning of profitability in the tourism sector and companies and adopts profitability thinking. He/she knows the basics of profitability planning and related key-ratios. He/she learns to make profitability planning-related calculations (budgets, financing, investments, sustainable pricing) on a basic level for a micro/small tourism company.

Content

Tieto puuttuu

Location and time

23.1.2023 - 30.4.2023

Materials

Basic reading material
• Garcia-Rosell et al. 2015. Tourism Co-creation handbook (every day product development Tourism)i
• Voss et. al 2007.Innovations in Experiential Services (p. 8 – 16)
Lecture handouts
Commission based literature will be published after the commissioner is confirmed.

Teaching methods

The Tourism Living Lab pedagogical concept, which connects theory and practice, has been co-created to support holistic learning process. As the result there is always a tourism industry based commission or commissions which is/are the starting point for the designing and developing profitable tourism services/products. The study unit is closely linked with tourism marketing and e-commerce related studies as well as operational management in tourism.

Due to the multi-method pedagogical approach various pedagogical methods, such as lectures, visiting lecturers, workshops, practical projects and learning assignments e.g. a reaction paper and/or exams, practical sustainable pricing and profitability related calculations are used in the study unit. The specified timetable of the learning process of approximately eight weeks is planned together with the working life and given at the beginning of the study unit. Tutoring and multi- stakeholder assessment of the learning process take place throughout the study unit according to the assessment criteria.

10 ECTS=266 h is divided in 2 x 5 ECTS.
The 1st 5 ECTS = Designing Tourism Services, which is implemented in three phases; Theoretical Journey, Practical Journey (as an intensive week 20 - 27.2.2023) and Reflective Journey

The 2nd 5 ECTS= Profitability planning and sustainable pricing of an experiential tourism service/product, which is connected to the designing services through sustainable tourism service/product pricing. As a result the sustainable pricing is implemented from week 4 till week 7. Then after week 10, profitability planning part is implemented.

Employer connections

There will be a commissioner for whom the students will design profitable tourism services.The commissioner will be published at the latest in the beginning of the study unit.

Content scheduling

5 ECTS Designing Tourism Services
5 ECTS Sustainable Pricing and Profitability Planning in Tourism

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Poor (1)
The student has very limited understanding of the significance of service and product development in tourism. He/she has vague knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student has some difficulties in applying creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons very passively and shows no analytical, reflective and critical approach in his/her activities.
The student has very limited understanding of profitability thinking and needs a lot of assistance and instructions in performing profitability calculations and ratios as well as financing figures. He/she has no clear perception of their meaning to a business. In addition, the sustainable pricing practices in the tourism field are not clear to him/her and he/she has many difficulties in applying different pricing methods to a given situation at hand. The student needs a lot of assistance and instructions when compiling a basic budget for a small company. The student has many challenges in performing the assignments according to the instructions.

Satisfactory (2)
The student has limited understanding of the significance of service and product development in tourism. He/she has satisfactory knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student has some difficulties in applying creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons passively and shows vague analytical, reflective and critical approach in all his/her activities.
The student has vague understanding of profitability thinking and needs assistance in performing profitability calculations and ratios as well as financing figures. He/she has no clear perception of their meaning to a business. In addition, the sustainable pricing practices in the tourism field are not clear to him/her and he/she has difficulties in applying different pricing methods to a given situation at hand. The student needs assistance and instructions when compiling a basic budget for a small company. The student has challenges in performing the assignments according to the instructions.

Assessment criteria, good (3)

Good (3)
The student understands well the significance of service and product development in tourism. He/she has good knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student is mostly able to apply creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons actively and shows somewhat analytical, reflective and critical approach in all his/her activities.
The student has adopted well profitability thinking and can perform with some guidance profitability calculations and ratios as well as financing figures. He/she mostly understands their meaning to a business. He/she understands well the sustainable pricing practices in the tourism field and can apply different pricing methods to a given situation at hand in a rather good manner. The student is able to compile a basic budget for a small company with some guidance. Most of the assignments are performed according to the instructions.

Very good (4)

The student understands very well the significance of service and product development in tourism. He/she has very good knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student is able to apply very well creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons actively and shows analytical, reflective and critical approach of a good level in all his/her activities.
The student has adopted profitability thinking and can perform independently most of the profitability calculations and ratios as well as financing figures. He/she understands very well their meaning to a business. He/she understands very well the sustainable pricing practices in the tourism field and can apply different pricing methods to a given situation at hand in a good manner. The student is able to compile a basic budget for a small company quite independently. Most of the assignments are performed according to the instructions

Assessment criteria, excellent (5)

Excellent (5)

The student fully understands the significance of service and product development in tourism. He/she has profound and excellent knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student is able to fully apply creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities.

The student has completely adopted profitability thinking and can independently perform different profitability calculations and ratios as well as financing figures. He/she understands their meaning to a business. He/she fully understands the sustainable pricing practices in the tourism field and can apply different pricing methods to a given situation at hand in an excellent manner. The student is able to compile a basic budget for a small company independently. All the assignments are performed according to the instructions.

Assessment methods and criteria

Excellent (5)
The student fully understands the significance of service and product development in tourism. He/she has profound and excellent knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student is able to fully apply creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons very actively and shows deep analytical, reflective and critical approach in all his/her activities.The student has completely adopted profitability thinking and can independently perform different profitability calculations and ratios as well as financing figures. He/she understands their meaning to a business. He/she fully understands the sustainable pricing practices in the tourism field and can apply different pricing methods to a given situation at hand in an excellent manner. The student is able to compile a basic budget for a small company independently. All the assignments are performed according to the instructions.
Very good (4)
The student understands very well the significance of service and product development in tourism. He/she has very good knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student is able to apply very well creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons actively and shows analytical, reflective and critical approach of a good level in all his/her activities.The student has adopted profitability thinking and can perform independently most of the profitability calculations and ratios as well as financing figures. He/she understands very well their meaning to a business. He/she understands very well the sustainable pricing practices in the tourism field and can apply different pricing methods to a given situation at hand in a good manner. The student is able to compile a basic budget for a small company quite independently. Most of the assignments are performed according to the instructions.
Good (3)
The student understands well the significance of service and product development in tourism. He/she has good knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student is mostly able to apply creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons actively and shows somewhat analytical, reflective and critical approach in all his/her activities.
The student has adopted well profitability thinking and can perform with some guidance profitability calculations and ratios as well as financing figures. He/she mostly understands their meaning to a business. He/she understands well the sustainable pricing practices in the tourism field and can apply different pricing methods to a given situation at hand in a rather good manner. The student is able to compile a basic budget for a small company with some guidance. Most of the assignments are performed according to the instructions.
Satisfactory (2)
The student has limited understanding of the significance of service and product development in tourism. He/she has satisfactory knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student has some difficulties in applying creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons passively and shows vague analytical, reflective and critical approach in all his/her activities.The student has vague understanding of profitability thinking and needs assistance in performing profitability calculations and ratios as well as financing figures. He/she has no clear perception of their meaning to a business. In addition, the sustainable pricing practices in the tourism field are not clear to him/her and he/she has difficulties in applying different pricing methods to a given situation at hand. The student needs assistance and instructions when compiling a basic budget for a small company. The student has challenges in performing the assignments according to the instructions.
Poor (1)
The student has very limited understanding of the significance of service and product development in tourism. He/she has vague knowledge of contemporary approaches to tourism product development and of the tools and methods related to them. The student has some difficulties in applying creative and future-oriented skills to generate innovative ideas in the development work based on the principles of responsible tourism business. The student participates in the contact lessons very passively and shows no analytical, reflective and critical approach in his/her activities.The student has very limited understanding of profitability thinking and needs a lot of assistance and instructions in performing profitability calculations and ratios as well as financing figures. He/she has no clear perception of their meaning to a business. In addition, the sustainable pricing practices in the tourism field are not clear to him/her and he/she has many difficulties in applying different pricing methods to a given situation at hand. The student needs a lot of assistance and instructions when compiling a basic budget for a small company. The student has many challenges in performing the assignments according to the instructions.
Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Qualifications

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