Study Guide

Objective

Responsible Destination Management
International Destination Experience Project (project)
The student has a holistic view of the competitive destination management and its complexity due to globalisation. He/she can distinguish, analyse and evaluate success factors and challenges related to managing destinations and destination experiences according to the principles of the responsible tourism business.

Content

Tieto puuttuu

Location and time

This is fully online study unit, and it can be studied anywhere. However, there is an introduction to each section and tutoring available each week during the study period.

Materials

The required learning material is introduced separately in each section. However, the student may utilise for example the additional materials: 

WTO (2007). A Practical Guide to Tourism Destination Management.

Wang, Y., Pizam, A. & Breiter, D. (2011). Destination Marketing and Management: Theories and Applications. CAB International

Teaching methods

This study unit on Developing Destination Experience is divided into 5 sections, each covering a combination of topics related to destination management. All (5) sections are fully online.

All of the learning materials in each section are either pre-recorded lectures, and/or academic journal articles and/or other learning materials that include case studies from the tourism sector.

The student can continue on in the study unit by finishing the five sections in the predetermined order.

Assignments incl. quick quizzes and other small-scale assignments are integrated into the versatile learning materials in each section.

There are no separate eExams at the end of the study unit. However, the student is required to complete a self-evaluation of one´s own learning process after completing the five sections included in the study unit

Employer connections

Recorded lectures from visiting lecturers from the tourism industry

Exam schedules

Assignments incl. quick quizzes and other small-scale assignments and the analytical final paper are integrated into the versatile learning materials in each section of the study unit.

The student can continue on in the study unit by finishing the five sections in the predetermined order within the given study period.

There are no separate eExams at the end of the study unit

International connections

The learning material includes also international visiting lecturers whose lectures have been pre-recorded

Content scheduling

The study unit is divided into five sections each covering a combination of topics related to developing destination experiences.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has very basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got very little understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has a lot of difficulties in applying them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got vague understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. Most of the assignments are performed mostly according to the instructions.

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. She/he is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Assessment methods and criteria

The student´s learning process in the study unit consists of recorded lectures and related quick quizzes and a written essay in each five sections and lastly a self-evaluation of one´s own learning process.

The student studies the contents of the five sections individually in the predetermined order within the given study period.

Quick quizzes in each five sections are assessed by using a scale of Pass or Fail. The small-scale essays in sections 1 to 4 are commented by two peer students and assessed by the teacher by using a scale of (0) 1 to 5, and each of them contributes 10% to the overall grade of the study unit. The last section 5 consists of a longer analytical essay, which is assessed only by the teacher by using a scale of (0) 1 to 5 and which contributes 60 % to the overall grade of the study unit.

After completing studying the contents of the five sections, the student is required to write a self-evaluation of one´s own learning process. This final assignment is assessed by using a scale of Pass or Fail.

The responsible use of AI and references is taken into account in assessing the small-scale essays as well as the final paper. The weighting factor of the responsible use of AI and references varies 20 - 33% of the grade. Turnitin plagiarism programme is used in all written assignments.

Assessment criteria, fail (0)

Fail (0):
Student has failed to perform quick quizzes and other small-scale assignments in each section and in addition, he/she has not performed the in-class group work nor the self-evaluation in the end of the study unit according to instructions.

Assessment criteria, satisfactory (1-2)

Satisfactory (1-2):
Student has a satisfactory command of developing destination management related knowledge (DMO, strategic and quality planning, branding, marketing, digitalisation, experience design, PPP and competitiveness). Student has performed all the required learning activities, but shows very little analytical, reflective and critical approach in them.

Assessment criteria, good (3-4)

Good (3-4):
Student has a good command of developing destination management related knowledge (DMO, strategic and quality planning, branding, marketing, digitalisation, experience design, PPP and competitiveness). Student has performed all the required learning activities, and shows somewhat analytical, reflective and critical approach in most of them.

Assessment criteria, excellent (5)

Excellent (5):
Student has an excellent command of developing destination management related core knowledge (DMO, strategic and quality planning, branding, marketing, digitalisation, experience design, PPP and competitiveness). Student has performed all the required learning activities, and shows analytical, reflective and critical approach in all of them.

Qualifications

NULL

Objective

Responsible Destination Management
International Destination Experience Project (project)
The student has a holistic view of the competitive destination management and its complexity due to globalisation. He/she can distinguish, analyse and evaluate success factors and challenges related to managing destinations and destination experiences according to the principles of the responsible tourism business.

Content

Tieto puuttuu

Location and time

Online during mid September - mid November 2023. The workshop can be organised both online and at the Rantavitikka campus in Rovaniemi, if there are students studying in Rovaniemi who are able to participate the workshop.

Materials

The list of the reading materials is updated on yearly basis. Each student will familiarise oneself in approx. 15 book chapters/journal articles in addition to other materials, e.g. lecture and/or web-based materials during the study unit.

Here are some examples of the reading material: The finalised list of reading material will be introduced in the beginning of the study unit.

Bornhorst, T. Ritchie J.R. B., Sheehan, L. 2010. Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholdersperspectives. Tourism Management 31, 572–589

Destinations International Foundation 2021. Destination NEXT
Futures Study 2021 -. In address: https://destinationsinternational.org/sites/default/files/DestinationNEXT_2021FuturesStudy_FINAL2.pdf

Dimoska, T. et al. 2012. Competitiveness strategies for supporting economic development of the touristic destination. Procedia - Social and Behavioral Sciences 44, 279 – 288

Kim, J-H. 2014. The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management 44 (2014) 34-45.

Sheldon, P.J. 2020. Designing tourism experiences for inner transformation. Annals of Tourism Research 83, 102935.

WTO 2007.A Practical Guide to Tourism Destination Management.

More materials are updated along the study unit with digitalisation, saftety, foresight, quality destination experiences, branding and marketing as well as strategic papers.

Teaching methods

Pedagogical arrangements are based on multi-method approach. Contact lessons incl. lectures, seminars, and visiting lecturers from tourism industry.. There is a foresight workshop organised related to a current issue in international tourism.

Globalisation of the tourism industry increases the complexity of managing tourism destinations. Destination competitiveness is based on destination management that emphasises sustainable planning and development. Students understand the strategic concepts of destination environments and the significance of a multi-stakeholder perspective. Future-oriented adaptations, scenarios and best practise case studies of tourism destinations give students a holistic view of the success factors and challenges of destination management.

After completion of the study unit the student is able to
• describe and explain the concepts discussed in the destination marketing and management literature
• critically evaluate the multiple forms of understanding and conceptualizing destinations and destination experiences
• distinguish the success factors and challenges of tourism destination and destination experiences
• critically analyse the principles for promoting the competitiveness and sustainability of tourism destinations
• evaluate the role of strategy in developing and managing destinations and destination experiences
Contents
• Competitive Destination management (e.g. IQM, EDEN)
• Destination branding and marketing
• Destination experience
• Multi-stakeholder processes
• Public-Private Partnerships (PPP)
• Destination management strategies
• Safety and risk management
• Foresight in destinations
• Destination development: success factors and challenge

Employer connections

visiting lecturers from tourism industry

Exam schedules

Open-book eExam can be normally renewed

International connections

International visiting lecturers

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has very basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got very little understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has a lot of difficulties in applying them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got vague understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. Most of the assignments are performed mostly according to the instructions.

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. She/he is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Assessment criteria, fail (0)

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Assessment criteria, satisfactory (1-2)

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got vague understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Assessment criteria, good (3-4)

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed according to the instructions.

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. Most of the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. She/he is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Qualifications

NULL

Objective

Responsible Destination Management
International Destination Experience Project (project)
The student has a holistic view of the competitive destination management and its complexity due to globalisation. He/she can distinguish, analyse and evaluate success factors and challenges related to managing destinations and destination experiences according to the principles of the responsible tourism business.

Content

Tieto puuttuu

Location and time

Online during 13 September - 6 November 2022. The workshop can be organised both online and at the Rantavitikka campus in Rovaniemi, if there are students studying in Rovaniemi who are able to participate the workshop.

Materials

The list of the reading materials is updated on yearly basis. Each student will familiarise oneself in approx. 15 book chapters/journal articles in addition to other materials, e.g. lecture and/or web-based materials during the study unit.

Here are some examples of the reading material: The finalised list of reading material will be introduced in the beginning of the study unit.

Bornhorst, T. Ritchie J.R. B., Sheehan, L. 2010. Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholdersperspectives. Tourism Management 31, 572–589

Destinations International Foundation 2021. Destination NEXT
Futures Study 2021 -. In address: https://destinationsinternational.org/sites/default/files/DestinationNEXT_2021FuturesStudy_FINAL2.pdf

Dimoska, T. et al. 2012. Competitiveness strategies for supporting economic development of the touristic destination. Procedia - Social and Behavioral Sciences 44, 279 – 288

Folorunso Adeyinka-Ojoa,S. 2014. A framework for rural tourism destination management and marketing organisations. Procedia - Social and Behavioral Sciences 144, 151 – 163.

García-Milon, A. et. al. 2020. Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey. Tourism Management Perspectives 36, 100730

Kim, J-H. 2014. The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management 44 (2014) 34-45.

Kylänen, M. – Mariani, M. 2014. Cooperative and Coopetitive Practices: Cases from the Tourism Industry (Book Chapter 8 in Tourism Management, Marketing, and Development)

Sheldon, P.J. 2020. Designing tourism experiences for inner transformation. Annals of Tourism Research 83, 102935.

WTO 2007.A Practical Guide to Tourism Destination Management.

More materials are updated along the study unit with digitalisation, saftety, foresight, quality destination experiences, branding and marketing as well as strategic papers.

Teaching methods

Pedagogical arrangements are based on multi-method approach. Contact lessons incl. lectures, seminars, and visiting lecturers from tourism industry.. There is a foresight workshop organised related to a current issue in international tourism.

Globalisation of the tourism industry increases the complexity of managing tourism destinations. Destination competitiveness is based on destination management that emphasises sustainable planning and development. Students understand the strategic concepts of destination environments and the significance of a multi-stakeholder perspective. Future-oriented adaptations, scenarios and best practise case studies of tourism destinations give students a holistic view of the success factors and challenges of destination management.

After completion of the study unit the student is able to
• describe and explain the concepts discussed in the destination marketing and management literature
• critically evaluate the multiple forms of understanding and conceptualizing destinations and destination experiences
• distinguish the success factors and challenges of tourism destination and destination experiences
• critically analyse the principles for promoting the competitiveness and sustainability of tourism destinations
• evaluate the role of strategy in developing and managing destinations and destination experiences
Contents
• Competitive Destination management (e.g. IQM, EDEN)
• Destination branding and marketing
• Destination experience
• Multi-stakeholder processes
• Public-Private Partnerships (PPP)
• Destination management strategies
• Safety and risk management
• Foresight in destinations
• Destination development: success factors and challenge

Exam schedules

Open-book eExam can be normally renewed

International connections

International visiting lecturers

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has very basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got very little understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way. He/she has a lot of difficulties in applying them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got vague understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. Most of the assignments are performed mostly according to the instructions.

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. She/he is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Assessment criteria, fail (0)

The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Assessment criteria, satisfactory (1-2)

Satisfactory (2)
The student has basic knowledge of concepts, success factors and challenges of the competitive destination management. The student has got vague understanding on how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management. He/she has difficulties to apply them in practical learning assignments. The student participates in the contact lessons only occasionally and he/she does not have enough analytical, reflective and critical approach in his/her activities. Not all the assignments are performed according to the instructions.

Assessment criteria, good (3-4)

Very good (4)
The student has good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed according to the instructions.

Good (3)
The student has rather good knowledge of concepts, success factors and challenges of the competitive destination management. The student understands mostly how to take into consideration the core issues of managing destinations and destination experiences in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. He/she is able to apply them mostly in practical learning assignments. The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. Most of the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)
The student has profound and excellent knowledge of concepts, success factors and challenges of the competitive destination management. The student understands how to take into consideration the core issues of managing destinations in a sustainable way e.g. strategies and foresight, multi-stakeholder collaboration, integrated quality management, branding and marketing, product development, safety and risk management when co-creating competitive and memorable destination experiences. She/he is able to apply them fully in practical learning assignments. The student participates in the contact lessons actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Qualifications

NULL