Study Guide

Objective

Having completed this study unit,

- You are introduced to the growing E-Sports market and its popularity.

- You receive a basic introduction to the sport performance data collection and an understanding where data is collected and its potential.

- You can use a variety of modern sport technologies in corporate sponsorship, marketing and fan engagement

- You can understand how the modern technology enables greater Fan Engagement In Sports

Competences: Marketing Competence, Interaction and communication skills

Content

Theme 1. E-Sports market and its popularity

Theme 2. Collecting and utilizing data

Theme 3. Modern technologies as part of sport business activities

Location and time

Teaching is carried out at the Rovaniemi Campus Spring Semester 2025 (Week 12- Week 18)
No Distance Learning Opportunities

Materials

Lecture materials, articles and exercises will be provided at the beginning of the course.

Teaching methods

Organised Lectures
Independent Knowledge acquisition activities
Individual Assignments
Group Assignments & Presentations

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Level 1
Modern sport technologies and fan engagement:
You have a basic understanding of modern sport analytics and fan engagement. The student displays a basic coverage for the required level but shows an attempt to address the subject. Significant gaps and errors but include >40% of the expected factual content.

Level 2
Modern sport technologies and fan engagement:
You have a satisfactory understanding of sport analytics and fan engagement There may be gaps not developed at the appropriate level, but the overall standard of understanding is satisfactory.

Assessment criteria, good (3)

Level 3
Modern sport technologies and fan engagement:
You know how to describe the relationship between sport analytics and fan engagement. You understand the importance of data collection and analysis in fan engagement. You have a working knowledge of sponsorship and marketing in fan engagement. Good understanding of the material with coverage at the appropriate level. Some aspects may not be covered but this would be compensated by the overall quality.

Level 4
Modern sport technologies and fan engagement:
You have a comprehensive understanding of sport analytics and fan engagement. You can expand the importance of data collection and ana analysis for product and service development.
The students understanding is articulated such that it contributes to the reader’s understanding. Depth and breadth of content is very good

Assessment criteria, excellent (5)

Level 5
Modern sport technologies and fan engagement:
You have a comprehensive understanding of sport analytics and fan engagement. You can expand the importance of data collection and analysis for product and service development.
Evidence of understanding is outstanding and completely demonstrates understanding of the topics covered. Depth and breadth of content is excellent.