Managing Cultural Events (5cr)

Evaluation scale

H-5

Objective

The course evaluates and analyzes the multi-faceted managing challenges of cultural events. It covers the phenomenon of cultural events on different levels. The special focus of the course is in events as nexus of culture and tourism and policy implications resulting from this, event impacts, managing of networks and creating holistic event experiences.

After completion of the course the student is able to
- analyze and anticipate economic, social, cultural, and environmental impacts of events
- identify and manage networks associated with cultural events
- design holistic event experiences
- evaluate event-based tourism and cultural policies.

Execution methods

Teaching profile: FACE-TO-FACE.
Independent preparation for classes, classroom discussions and workshops, independent case study.

The course uses flipped classroom method where students familiarize themselves independently with the topic before the class through the assigned material and the classroom time is used for deepening the understanding on the topic by discussions and group work.

Accomplishment methods

Independent preparation for the classes, active classroom participation (75 % participation required), independent case study.

Content

Cultural events, events as a part of tourism, event policy, event impacts, network-based event management, event experience design.

Assessment criteria, satisfactory (1)

Fail (0): The student does not know how to analyze and anticipate economic, social, cultural, and environmental impacts of events nor to identify and manage networks associated with cultural events. The student is not able to design holistic event experiences nor to evaluate event-based tourism and cultural policies.

Sufficient (1): The student can analyze and anticipate economic, social, cultural, and environmental impacts of events and identify and manage networks associated with cultural events in a narrow and superficial way. The student is able to design event experiences and to evaluate event-based tourism and cultural policies weakly.

Satisfactory (2): The student can analyze and anticipate some economic, social, cultural, and environmental impacts of events and identify and manage some networks associated with cultural events. The student is able to design event experiences narrowly and superficially evaluates event-based tourism and cultural policies.

Assessment criteria, good (3)

Good (3): The student analyzes and anticipates economic, social, cultural, and environmental impacts of events and identifies and understands networks associated with cultural events. The student is able to design holistic event experiences and evaluates event-based tourism and cultural policies.

Very good (4): The student analyzes and anticipates economic, social, cultural, and environmental impacts of events and identifies and understands networks associated with cultural events comprehensively. The student is able to design holistic event experiences and evaluates event-based tourism and cultural policies broadly.

Assessment criteria, excellent (5)

Excellent (5): The student analyzes and anticipates economic, social, cultural, and environmental impacts of events and identifies and understands networks associated with cultural events in a broad and versatile manner. The student is able to design holistic event experiences and evaluates event-based tourism and cultural policies in depth.