Opinto-opas

Tavoitteet

The student knows the principles of marketing and understands the modern marketing thinking.
He / she knows the tasks of marketing in a company, target group thinking and factors influencing consumer behaviour.
The student understands the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations in a company.
The student understands the marketing mix and understands responsible marketing practices.

Competences: Marketing and Sales Competence

Sisältö

- Marketing thinking

- Segmentation

- Company´s external and internal operation environment

- Marketing mix

- Marketing tools

- Responsible marketing

Lisätietoja opiskelijoille

Plagiarism and use of references:
Please notice that in study unit assignment returns the plagiarism detection programs (for example Ouriginal) will be used. Also notice that you need to use Lapland UAS templates (essay, thesis, report etc) and writing instructions. Textual references must be done according to the given instructions. Please download the thesis template and the referencing instructions here: https://www.lapinamk.fi/en/Students/Study-Guide,-Degree-Programme-Students/Thesishttps://lib.luc.fi/c.php?g=662513&p=4803830Submitting assignments against given instructions may lead to failing and other possible consequences according to the Degree Regulations.

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1)

Level 1
Principles of marketing:
The student knows the principles of marketing and the tasks of marketing in a company.
With assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the role of marketing as a success factor for business.

Level 2
Principles of marketing:
The student can explain the principles of marketing and the tasks of marketing in a company.
With minimum assistance he/she is able to find reasonable marketing tools suited for business situations.
The student understands the marketing tools.

Arviointikriteerit, hyvä (3)

Level 3
Principles of marketing:
The student understands the principles of marketing and the tasks of marketing in a company.
He/she is able to find suitable marketing tools for business situations.
He/she can evaluate the chosen marketing tools.

Level 4
Principles of marketing:
The student has a good understanding of the principles of marketing and the tasks of marketing in a company.
He/she is has a good command of the marketing tools for business situations.
He/she can evaluate the chosen marketing tools.

Arviointikriteerit, kiitettävä (5)

Level 5
Principles of marketing:
The student has a command of and can apply the principles of marketing and the tasks of marketing in a company.
He/she can create a successful marketing mix for the business situations at hand.
He/she can critically evaluate the chosen marketing tools.