Study Guide

Objective

Developing Online and Off-line Experiences
Developing Experiences (project)
The objective is to give the student the knowledge and theory on designing staged/choreographed/acted experiences for a certain target group. The student will get deeper understanding of the customer’s path design by using various methods and tools of storytelling, offline and online experience and service design. The student will learn particular issues related to pricing meaningful experiences.

Content

Tieto puuttuu

Location and time

Late Feb/March-April 2024. Rovaniemi and Breda UAS (the intensive study week).

Materials

Brown, T. (2008). Design Thinking. Harvard Business Review. Fesenmaier, D. R. & Xiang, Z.: Design Science in Tourism. Foundations of Destination Management, Springer Gardiner, S., & Scott, N. (2018). Destination Innovation Matrix: A framework for new tourism experience and market development. Journal of Destination Marketing & Management 10, p. 122–131. Jernsand, E., Kraff, H. & Mossberg, L. (2015) Tourism Experience Innovation Through Design. Scandinavian Journal of Hospitality and Tourism. Vol. 15, Supplement 1, 98–119 Magadán, M., & Rivas, J. (2018). Innovation, Creativity and Tourism. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality, 71–88. https://doi.org/10.1108/978-1-78743-529-220181030 Plattner, H, Meinel, C. & Leifer, L. (Eds.) (2016). Design Thinking Research. Taking Breakthrough Innovation Home. Springer

Teaching methods

The study unit is divided in three parts and implemented in cooperation with Kempten and Breda UAS.
1. Theoretical Journey: March till April 2024 incl. reading and assignments e.g. online Moodle eExams/tests
2. Practical Journey: international intensive study week 5 days (excluding the travelling days) in Breda UAS or Rovaniemi UAS. Exact dates informed later but as soon as possible.
3. Reflective Journey, deadline after the intensive study week

Employer connections

Cooperation with Kempten and Breda UAS, multicultural cooperation and intensive study week together. Real-life case from the working life.

Exam schedules

To be informed later.

International connections

Intensive study week with students and teachers from Kempten (Germany) and Breda (the Netherlands) UAS. Multicultural cooperation and intensive study week together.

Completion alternatives

To be informed later.

Content scheduling

- staged memorable tourism experience design in theory and in practise
- Design Thinking process
- storytelling
- authenticity
- quality of memorable tourism experiences
- experiential offline and/online customers’ path/journey design
- empathising customer personas
- sustainable pricing of the tourism experience products

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student has rather a good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)

The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Assessment methods and criteria

Theoretical Journey

Practical and Cultural Journey, group: Commissioned design task incl. active participation and presentation

Reflective Journey, individual: Report/reflection, incl. self and peer evaluation

Evaluation criteria are decided together with the participating teachers from different partner HEIs. All three learning journeys are evaluated.

Assessment criteria, fail (0)

To be informed later.

Assessment criteria, satisfactory (1-2)

To be informed later.

Assessment criteria, good (3-4)

To be informed later.

Assessment criteria, excellent (5)

To be informed later.

Qualifications

NULL

Objective

Developing Online and Off-line Experiences
Developing Experiences (project)
The objective is to give the student the knowledge and theory on designing staged/choreographed/acted experiences for a certain target group. The student will get deeper understanding of the customer’s path design by using various methods and tools of storytelling, offline and online experience and service design. The student will learn particular issues related to pricing meaningful experiences.

Content

Tieto puuttuu

Location and time

Late Feb - April 2023. Rovaniemi.

Materials

Brown, T. (2008). Design Thinking. Harvard Business Review.

Fesenmaier, D. R. & Xiang, Z.: Design Science in Tourism. Foundations of Destination Management, Springer

Gardiner, S., & Scott, N. (2018). Destination Innovation Matrix: A framework for new tourism experience and market development. Journal of Destination Marketing & Management 10, p. 122–131.

Jernsand, E., Kraff, H. & Mossberg, L. (2015) Tourism Experience Innovation Through Design. Scandinavian Journal of Hospitality and Tourism. Vol. 15, Supplement 1, 98–119

Magadán, M., & Rivas, J. (2018). Innovation, Creativity and Tourism. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality, 71–88. https://doi.org/10.1108/978-1-78743-529-220181030

Plattner, H, Meinel, C. & Leifer, L. (Eds.) (2016). Design Thinking Research. Taking Breakthrough Innovation Home. Springer

Teaching methods

The study unit is divided in three parts and implemented in cooperation with Kempten and Breda UAS.
1. Theoretical Journey: End of Feb till April 6 2023 incl. reading and assignments e.g. online Moodle eExams/tests
2. Practical and Cultural Journey: international intensive study week 5 days in Rovaniemi 12 - 17 April 2023 incl. Saturday 14 April 2023
3. Reflective Journey from 18 April approx. two weeks

Employer connections

Cooperation with Kempten and Breda UAS, multicultural cooperation and intensive study week together in Rovaniemi. Real-life case from the working life.

Exam schedules

To be informed later.

International connections

Intensive study week with students and teachers from Kempten (Germany) and Breda (the Netherlands) UAS. Multicultural cooperation and intensive study week together in Rovaniemi.

Content scheduling

- staged memorable tourism experience design in theory and in practise
- Design Thinking process
- storytelling
- authenticity
- quality of memorable tourism experiences
- experiential offline and/online customers’ path/journey design
- empathising customer personas
- sustainable pricing of the tourism experience products

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student has rather a good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)

The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Assessment methods and criteria

Theoretical Journey

Practical and Cultural Journey, group: Commissioned design task incl. active participation and presentation

Reflective Journey, individual: Report/reflection, incl. self and peer evaluation

Assessment criteria, fail (0)

The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Assessment criteria, satisfactory (1-2)

Student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. Student participates in the study process seldom and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3-4)

Student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. Student participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. Student participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Qualifications

NULL

Objective

Developing Online and Off-line Experiences
Developing Experiences (project)
The objective is to give the student the knowledge and theory on designing staged/choreographed/acted experiences for a certain target group. The student will get deeper understanding of the customer’s path design by using various methods and tools of storytelling, offline and online experience and service design. The student will learn particular issues related to pricing meaningful experiences.

Content

Tieto puuttuu

Location and time

Rovaniemi, spring 2021

Materials

In addition to lecture materials, the below materials are covered
An article written by Seppälä-Esser, Raija: Customer experience in hospitality and tourism –a cross-cultural perspective
Kempten University of Applied Sciences
An article written by Mossberg, Lena: Extraordinary Experiences through Storytelling (year 2008)
The book chapter 3. Emotions, Values and Needs as Motivators of Behavior, published in Concept- and Product Development in Tourism written by by Han Boers and Marijke van Wijngaarden (year 2011)
and other material related to the themed commission

Teaching methods

Lectures, workshops, field work, company visits, presentations/pitching, open-book eExam, reflective learning assignments.
Cooperation with the Kempten University and Breda University, if there is no COVID-19 restrictions
Intensive week in 19 - 25.4.2021 in Rovaniemi and in Kempten. Students can choose the place.

Employer connections

Cooperation with tourism related companies and organizations.

International connections

Cooperation with the Kempten University and Breda University, if no COVID-19 restrictions.
International group of students.

Completion alternatives

Please contact the teachers.

Content scheduling

To give the students the knowledge and theory on designing staged/choreographed/acted experiences, storytelling and online experiences and services and pricing the experiences.
For the student:
•staged/choreographed/acted experience design (theory and workshop)
•storification and storyscaping
•authenticity
•customers path design
•customer groups and understanding
•Development part: Taking over the commission; to make real goals, to plan the development work and realize it
•Source literature; Professional, research based and scientific literature targeted to the theme of the development project.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit.

Fail (0)
The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments, tests and/or the exam as required.

Poor (1)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Satisfactory (2)
The student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. He/she seldom participates in the study process and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.

Assessment criteria, good (3)

Good (3)
The student has rather a good command of the theoretical content of the study unit and is able to apply it somehow in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. The assignments are performed mostly according to the instructions.

Very good (4)
The student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. He/she participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.

Assessment criteria, excellent (5)

Excellent (5)

The student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. He/she participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

Assessment methods and criteria

Excellent skills
Student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. Student participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.
Good skills
Student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. Student participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions.
Satisfactory skills
Student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. Student participates in the study process seldom and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions.
Fail
The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.

Qualifications

NULL